With the proliferation of digital transformation and cloud computing, the demand for data storage has grown rapidly, and the NAS (Network Attached Storage) market has ushered in unprecedented development opportunities. Against this backdrop, domestic new forces have sprung up like mushrooms, all entering the market. Green Union Technology released nine new NAS products at its launch in May; Master Lu made its debut with an AI NAS in the network storage field; Xiaomi officially conducted a high-profile survey on whether to enter the NAS market... The industry is now in a state of a hundred flowers blooming and a hundred schools of thought contending.
Under the impact of the new forces in NAS, the industry landscape has undergone a huge change, and the market share of traditional NAS brands is gradually being eroded by the new forces. Taking the pioneer of AI NAS, Jikong Private Cloud, as an example, it has won the sales championship on multiple e-commerce platforms for two consecutive years with a comprehensive layout of home NAS products. The Z4Pro and Z2Pro in its product matrix have become the absolute benchmark in the same price range during the 618 period.
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Focusing on user needs, the popularization of NAS development
The development trend of the NAS market is a microcosm of the digital transformation wave. According to market research data in 2024, the global NAS market size grew from $5.6 billion in 2020 to $8.5 billion in 2023, and is expected to reach $12 billion by 2027. This growth is mainly due to the digital transformation, the popularization of cloud computing, the rapid increase in data storage demand, and the continuous improvement of personal and family users' attention to NAS.
In the past, NAS devices were mainly seen as enterprise-level storage solutions, but now more and more ordinary consumers are also choosing NAS devices to meet the needs of home data storage, sharing, and backup. Home users need a solution that can safely store a large amount of data and operate conveniently between multiple devices. Jikong is keenly aware of the changes in user needs, focusing on the three core advantages of NAS's ease of use, intelligence, and ecosystem, and continuously keeps pace with the times and upgrades technology.
Faced with the pain points of high thresholds and difficulty in operating NAS for ordinary users, Jikong has simplified the "exceptionally complex product parameters and configuration options" involved in the use of traditional NAS. Users do not need to purchase a public network IP, do not need to adjust router settings, and save tedious operation steps. They only need to install the client App with one click to complete the deployment. The operation is simple, and the interface is concise. Even NAS beginners can easily get started and manage files and data with ease. This user-friendly design philosophy runs through all of Jikong's product lines, making NAS devices no longer exclusive to technology enthusiasts, but a tool that every family and individual can easily use. Jikong's ease of use is not only reflected in the intuitiveness of the operation but also in its profound insight into user needs and rapid response.
At the same time, Jikong is the first NAS brand in the industry to introduce AI technology. Its AI laboratory function integrates intelligent file management technology. When files are imported, the built-in "intelligent assistant" will start to scan, read, understand, analyze, summarize, and archive the stored materials, ultimately achieving automatic classification, deduplication, and retrieval of materials. Then, in a common dialogue form, it solves user's needs such as one-click query, one-click summary, and other generative AI-related needs that can be processed, and even provides personalized recommendations, automatically formulates backup plans, and ensures the security and recoverability of data.
Even more advanced, users can establish a "private knowledge base" within Jikong NAS to define the learning scope of the intelligent assistant, obtaining a more targeted personalized AI assistant experience. These knowledge bases can also generate links for sharing. These innovative functions have led the development of the industry in the direction of intelligence for Jikong NAS.
In addition, Jikong's ecosystem is very complete, covering various aspects such as movies, albums, classrooms, and music, creating an integrated data ecosystem for users. This integrated data management experience not only enhances user convenience but also provides seamless connections in the process of data import and export, ensuring that users can enjoy high-quality data services.From Entry-Level to Flagship, Meeting Diverse Usage Scenarios
The reason why Jikong Space achieved a double crown in the 618 sales event is not only due to its focus on three core advantages but also relying on its reasonable product layout. Unlike competitors who continuously launched nine products, engaging in product wars and price wars, Jikong Space pays more attention to whether the new products address the data storage and data management needs of the target users. Looking at the current product layout of Jikong Space, it has covered from dual-bay to quad-bay, and to flagship-level devices.
In the dual-bay entry-level market, the Q2C is mainly aimed at those who want to try something new, while the Z2Pro is known as the little prince of dual-bay devices. It not only enhances audio and video capabilities but also supports Docker, further expanding the boundaries of NAS usage. During the 618 sales event, the Z2Pro topped the JD.com hot-selling network storage list, showing the family users' love for it.
For those who pursue high performance and multiple interfaces, Jikong Space released the new flagship Z4Pr, offering two options: the performance version and the standard version. Whether it is the performance version equipped with the N305 processor or the standard version with the N97 processor, both can meet their needs for high-speed data processing and rich interface expansion.
For high-end players and hardcore gamers, Jikong Space launched the home performance ceiling NAS - Jikong Space Z423. As a flagship-level NAS, it is equipped with the AMD Ryzen 7 5825U processor, with 8 cores and 16 threads processing capabilities, built-in 32GB eMMC system memory, and a 10GbE port, providing an ultimate experience in both data transmission and system operation.
For users who need portable storage and entertainment functions, the Jikong Space T2 portable data magic box provides a perfect solution. Its compact size and light weight make it easy to carry around, while the RK3568 processor and integrated Mali 52 GPU make it function-rich, meeting users' entertainment needs anytime, anywhere.
On this basis, Jikong Space also brings an A4 expansion cabinet that can directly expand by 88TB, providing users with more storage expansion options.
Conclusion
As demonstrated by the intelligent driving system of smart cars and the artificial intelligence of Chat Gpt, the future development of NAS will inevitably move towards simplification, convenience, and intelligence. Easy-to-use NAS can meet user needs, and Jikong Space is the leader of this trend. Winning the double crown in the 618 shopping festival is the best proof of user recognition of the Jikong Space model. Jikong Space has fully demonstrated its first-mover advantage in easy-to-use NAS and its deep understanding of user needs.
At present, NAS products still have a lot of room for growth compared to popular digital products like cameras and mobile phones. It is foreseeable that with the entry of major internet companies, the NAS industry will usher in a new round of changes in the future, and the penetration rate of NAS products is expected to further increase. For ordinary users, competition is always a good thing, which will give birth to more cost-effective products and richer NAS systems.